The World Health Organization (WHO) Europe has confirmed that the UK has lost its ‘measles elimination’ status based on data submitted for 2024. The announcement follows a decade of declining vaccination rates in the UK with coverage for 2 measles, mumps and rubella (MMR) doses in 5-year-olds now at just 83 .7%. The child’s cheek shows the characteristic rash associated with measles. In 2024, 2,911 laboratory confirmed cases of measles cases were reported in England, the high