JCB employees have dug deep to help raise thousands of pounds for this year’s Royal British Legion Poppy Appeal by purchasing commemorative digger themed pin badges. The poppy pin badges - the brainchild of retired Staffordshire firefighter Kelvin Chell - feature a JCB backhoe loader and have been sold at all 11 of the company’s UK manufacturing sites in the run up to Armistice Day. The initiative raised more than £11,400, with JCB boosting the total to £12,500. Within days
