Staffordshire Moorlands Businesses Triumph in Tourism Awards
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Accommodation and dining, national visitor attractions and experiences, plus inclusive, accessible tourism and more proves again that Staffordshire Moorlands officially has the best in the business.
The 2026 Staffordshire and Stoke-on-Trent Tourism Awards showcase the very best of tourism across the region and many Moorlands businesses brought home awards.
Five local businesses took the top awards in their categories:
The Tawny Hotel won the top award in the Large Hotel of the Year
and the Taste of England Restaurant of the Year for The Plumicorn at The Tawny
Alton Towers took gold in the Large Visitor Attraction category
Ford Wetley Cottage was named Self-catering Accommodation of the Year
Quarry Walk Park topped the Camping, Glamping and Holiday Park of the Year category
Silver awards went to:
Peak Wildlife Park won silver in the Team of the Year category
Alton Towers won in the Accessible and Inclusive Tourism category
CBeebies Land Hotel at the resort won joint silver in the Large Hotel of the Year category
Peak Wildlife Park also took home silvers for Experience of the Year for its Polar Bear Experience and Regenerative Tourism.
The Knot Inn at Rushton Spencer took silver in the Pub of the Year category
The Black Lion Inn at Butterton was silver winner in the Taste of England Casual Dining Award
The awards kept coming for Peak Wildlife Park which took bronze in the Large Visitor Attraction of the Year category. Also winning bronze in the Taste of England Casual Dining category was The Star at Cotton.
Two Moorlands businesses narrowly missed out on the top three places but were highly commended - The Black Lion at Butterton in the Small Serviced Accommodation of the Year category and The Royal Oak at Rushton Spencer in the Taste of England Casual Dining Award.
Councillor Matt Swindlehurst, Cabinet member for Leisure and Tourism, said: It’s a true reflection of the quality and diversity of everything the Moorlands has to offer.
“These awards showcase the very best in the industry so it’s wonderful to see local accommodation providers, pubs, restaurants, visitor experiences, and companies recognised for their dedication and hard work.
“Tourism is such a vital part of our local economy - visitors to Staffordshire contribute £2.7 billion annually to the county’s economy and over £580 million to the Moorlands local economy where thousands of people work in the tourism industry. Thanks to businesses such as these, we can look forward to our area continuing to grow in popularity as a destination of choice, and the benefits that has for our local economy, for many years to come.”
Staffordshire Moorlands Businesses Triumph in Tourism Awards - created 28th March 2026
